Moscow-based fashion consultancy Esper Group recently conducted a comprehensive survey of Russian e-commerce consumers active in the fashion sector.
The online survey was conducted in June/July 2013 and involved 2,196 respondents across Russia, roughly equally split between men and women. The respondents were all active Internet users, meaning they access the Internet on at least a weekly basis.
Amongst the key findings:
- Russian e-stores outscore foreign e-stores by about a 2:1 margin in offering a user-friendly selection of clothing and footwear
- 39% of Russian online clothing buyers prefer Russian e-stores vs. 27% who prefer foreign e-stores
- Only 29% of buyers who had bought clothes online had returned their purchases
- 45% of buyers of clothes, shoes and accessories spent between RUR1000-3000 per order (less than US$100)
A summary of the results is available here.