Russian Web Directory

“Welcome to McDowell’s, May I Take Your Order?”

Here’s a list of websites in the Runet which have international “equivalents”. While many of the international equivalents are already in Russia or offer services to Russian customers, in most cases they are behind their Russian competitors.

I welcome suggestions for additions and amendments to this list. The aim is for this page to become a central reference point.

Sector Runet site(s) International reference site(s)
Social networking VK.com
Odnoklassniki.ru
MoiMir.ru
Facebook.com
Virtual pinboards Pinme.ru Pinterest.com
E-commerce (universal) Ozon.ru
Enter.ru
e5.ru
Amazon.com
E-commerce (fashion / soft goods) Sapato.ru
LaModa.ru
Wildberries.ru
Zappos.com
E-commerce (curated home products) Fabylonia.ru Fab.com
Search Yandex.ru Google.com
Professional networking Professionali.ru LinkedIn.com
Online classified ads Avito.ru Craigslist.org
Location-based networking Altergeo.ru Foursquare.com
Peer-to-peer accommodations RentHome.ru
Travelrent.ru
Airbnb.com
Peer-to-peer e-commerce Molotok.ru eBay.com
Person-to-person payments Webmoney.ru
Money.Yandex.ru
PayPal.com
Daily deals Biglion.ru
KupiKupon.ru
Groupon.com
Travel search Aviasales.ru
Jizo.ru
Kayak.com
Skyscanner.com
Hipmunk.com
Hotel reservations Oktogo.ru
Ostovok.ru
Booking.com
Hotels.com

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

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