Reaching Russia Through E-Commerce

Opportunity RussiaWe recently published a short article in the annual Singapore-Russia trade journal “Opportunity Russia,” wherein we discuss the benefits of entering the Russian retail market through e-commerce, as part of a staged approach towards a full physical presence. The article discusses the types of products that Russians buy online, the economic disparity between Moscow and the Russian regions, the key online marketing platforms in Russia (search engines and social media), and specific trading and investment opportunities for Singaporean companies.

Full article (pdf  – 4 pages).

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

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