All posts in category social media

Reaching Russia Through E-Commerce

We recently published a short article in the annual Singapore-Russia trade journal “Opportunity Russia,” wherein we discuss the benefits of entering the Russian retail market through e-commerce, as part of a staged approach towards a full physical presence. The article discusses the types of products that Russians buy online, the economic disparity between Moscow and […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Russian Search Engine Wars – Part Deux

Yandex, which owns Russia’s dominant search engine, reported healthy Q1-2014 earnings last week. Earnings per share in Rubles were 22% ahead of Q1-2013, and the company’s market share in search rose to 61.9% in Q1-2014 (the balance of the search market is primarily held by Google, with around a 27% share). It was also a […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

E-Commerce Market Update, June 2013

We recently presented a high-level overview of the Russian e-commerce market, and include the slide deck below. Followers of this blog should be quite familiar with the overall themes, but the presentation includes some recent headlines and statistics highlighting just how dynamic the growth has been in the Russian e-commerce market, and how it’s expected […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

ASOS Opens in Russia

… but still has some work to do Joining the ranks of leading international e-commerce companies like Amazon, Kayak, Airbnb and eBay either announcing plans or opening a localized Russian offering, UK-based ASOS has officially launched the Russian version of its site. The ASOS Russia country site is the latest edition to the company’s country-specific […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Amazon’s Entry into Russia: Transcript from Voice of Russia Radio

Transcript from Voice of Russia radio, 19 April 2013, with Dan Moody and Peter Prabhu, discussing Amazon’s entry into Russia. Dan: Talking to the Voice of Russia about Amazon’s move into the Russian market. This is Peter Prabhu, a Managing Partner of Interstice Consulting and head of their branch in Russia. Peter: [on why Amazon […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Levada Center Releases Latest Statistics on Russian Internet and Social Media

On November 12th, 2012 Levada Center released its latest survey about computer and Internet use in Russia. Their survey was conducted in October, 2012 amongst approximately 3000 adults, split roughly evenly between urban and rural dwellers. The results indicate a continuing strong growth in computer usage in the country, with 37% of respondents reporting daily usage of […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Businesses Wising Up to the Power of the Social Network [re-post of article in The Moscow News]

Businesses wising up to the power of the social network 16/01/201220:18 How social networks are changing the face of business in Russia About Leighton Peter PrabhuI am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Airbnb Launches in Russia

Airbnb, the white hot San Francisco-based startup focused on peer-to-peer short-term accommodations, has expanded its global footprint by opening an office in Moscow. There is clearly a macro market opportunity for Airbnb in Russia, with its inadequate and expensive hotels. This has been recognized by existing Airbnb copycats such as TravelRent (which has even copied […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

The Myth of Facebook Hegemony – Social Media in Russia (Part I)

According to comScore data, Russians are the most avid social media junkies in the world. At 9.8 hours per month, they spend more than twice as much time on social media networks than the global average. Part of this can be explained by the relatively low Internet penetration in the country, which means that the […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Is Facebook an Effective Advertising Platform?

I subscribe to the very insightful Arctic Startup e-mail newsletter, and a recent item caught my eye. The note is entitled “Is Facebook Advertising Getting Too Expensive For Startups?” and recounts the case of Sofanatics, a Finnish “social sports media” startup, which has abandoned advertising on Facebook, citing not only skyrocketing PPC costs, but disappointing […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

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