All posts in category Resources

Reaching Russia Through E-Commerce

We recently published a short article in the annual Singapore-Russia trade journal “Opportunity Russia,” wherein we discuss the benefits of entering the Russian retail market through e-commerce, as part of a staged approach towards a full physical presence. The article discusses the types of products that Russians buy online, the economic disparity between Moscow and […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

New Survey Reveals Russian Consumer Attitudes Towards Fashion E-commerce

Moscow-based fashion consultancy Esper Group  recently conducted a comprehensive survey of Russian e-commerce consumers active in the fashion sector. The online survey was conducted in June/July 2013 and involved 2,196 respondents across Russia, roughly equally split between men and women. The respondents were all active Internet users, meaning they access the Internet on at least […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

E-Commerce Market Update, June 2013

We recently presented a high-level overview of the Russian e-commerce market, and include the slide deck below. Followers of this blog should be quite familiar with the overall themes, but the presentation includes some recent headlines and statistics highlighting just how dynamic the growth has been in the Russian e-commerce market, and how it’s expected […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Domain Name Disputes in Russia

The “land grab” over international top-level domain (TLD) names has often allowed opportunistic trademark infringers to pre-empt legitimate brand owners. Russia is no exception, and one of the prime issues faced by foreign companies and brands entering the Russian market — whether they are primarily online or offline players — is securing the rights over […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Levada Center Releases Latest Statistics on Russian Internet and Social Media

On November 12th, 2012 Levada Center released its latest survey about computer and Internet use in Russia. Their survey was conducted in October, 2012 amongst approximately 3000 adults, split roughly evenly between urban and rural dwellers. The results indicate a continuing strong growth in computer usage in the country, with 37% of respondents reporting daily usage of […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Runet – Directory

Here’s a list of websites in the Runet which have international “equivalents”. While many of the international equivalents are already in Russia or offer services to Russian customers, in most cases they are behind their Russian competitors. I welcome suggestions for additions and amendments to this list. The aim is for this directory to become […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

East-West Digital News Releases Seminal Research Report on Russian E-Commerce

East-West Digital News, our core Media Partner, has just released a lengthy research study on the Russian e-commerce market. The study contains over 300 pages of research, including market data and interviews with the leading Russian e-commerce players. A separate section is dedicated towards cross-border selling into Russia, and other market entry issues. Their full […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

E-commerce in China vs. Russia

In an article published this week on Fortune’s website, Maelle Gavet, CEO of Ozon.ru sets out some reasons why the Russian e-commerce market should not be overlooked, and why in some respects it is more attractive than China’s. The article would be better off in the “advertisement placed by my financial PR firm” section of […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

The Myth of Facebook Hegemony – Social Media in Russia (Part I)

According to comScore data, Russians are the most avid social media junkies in the world. At 9.8 hours per month, they spend more than twice as much time on social media networks than the global average. Part of this can be explained by the relatively low Internet penetration in the country, which means that the […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

The Future of Online Retail

I was recently invited to give a guest lecture at the Higher School of Economics in Moscow, and below is a copy of my presentation. In it, I cover two emerging business models in online retail: mass customization (or co-creation) and subscription commerce. I also go through some emerging technologies and how they are being […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

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