All posts in category online advertising

Reaching Russia Through E-Commerce

We recently published a short article in the annual Singapore-Russia trade journal “Opportunity Russia,” wherein we discuss the benefits of entering the Russian retail market through e-commerce, as part of a staged approach towards a full physical presence. The article discusses the types of products that Russians buy online, the economic disparity between Moscow and […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Russian Search Engine Wars – Part Deux

Yandex, which owns Russia’s dominant search engine, reported healthy Q1-2014 earnings last week. Earnings per share in Rubles were 22% ahead of Q1-2013, and the company’s market share in search rose to 61.9% in Q1-2014 (the balance of the search market is primarily held by Google, with around a 27% share). It was also a […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Update on Cross-Border E-Commerce Sales to Russia

Cross-border sales to Russia have been skyrocketing as more and more Russians discover the wide selection and low prices of established foreign sellers such as Amazon/Shopbop, ASOS and Taobao. In fact, many foreign sellers have instituted Russian-language versions of their sites while still fulfilling orders from abroad, thus making their sites more appealing toward the […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Interview about Russian E-Commerce (Part I of II)

I recently gave an interview to Anna Oshkalo, who writes a great blog called Russian Search Tips: Russian E-commerce Hands On About Leighton Peter PrabhuI am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

QIWI IPO Analysis

QIWI plc (“Qiwi”) is in the midst of an IPO roadshow and has filed a fairly complete F-1 with the SEC, as it proposes to go public on the NASDAQ. The following are some of the salient points concerning Qiwi’s proposed offering and its underlying business. The transaction The offering is all about providing liquidity […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Amazon’s Entry into Russia: Transcript from Voice of Russia Radio

Transcript from Voice of Russia radio, 19 April 2013, with Dan Moody and Peter Prabhu, discussing Amazon’s entry into Russia. Dan: Talking to the Voice of Russia about Amazon’s move into the Russian market. This is Peter Prabhu, a Managing Partner of Interstice Consulting and head of their branch in Russia. Peter: [on why Amazon […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Yandex to Launch Browser

Vedomosti recently reported that Yandex plans to introduce its own browser, as early as October, 2012. While this move could be an indirect admission that Google’s Chrome browser has been eating away at Yandex’ market share, the actual market share statistics reveal little change over the last two years, especially over the last 12 months: […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

East-West Digital News Releases Seminal Research Report on Russian E-Commerce

East-West Digital News, our core Media Partner, has just released a lengthy research study on the Russian e-commerce market. The study contains over 300 pages of research, including market data and interviews with the leading Russian e-commerce players. A separate section is dedicated towards cross-border selling into Russia, and other market entry issues. Their full […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Kayak.com Paddles Into Russia

Fresh off its smallish $91 million IPO on NASDAQ, news is trickling in about Kayak.com’s ambitions in the Russian market. Stories on the web actually started breaking on July 19th, the day before the IPO, after the Quintura blog noted that Kayak.ru is forwarding to Kayak.com and identified the Russia & CIS Managing Director through his LinkedIn profile. This […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Businesses Wising Up to the Power of the Social Network [re-post of article in The Moscow News]

Businesses wising up to the power of the social network 16/01/201220:18 How social networks are changing the face of business in Russia About Leighton Peter PrabhuI am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

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