All posts for the month November, 2011

The Impact of Russia’s WTO Accession on E-Commerce

After 18 years of discussions and negotiations, news came out this week that Russia has finally reached agreement with all existing members of the World Trade Organization (WTO), thus paving the way for the country’s entrance into the trading group as early as December 2011, at the upcoming WTO ministerial meeting. The WTO flagged e-commerce […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

When Should Your E-Commerce Startup Go Global?

Selling online has enormous advantages over a traditional business model. One of principal ones is the ability to be instantly global, in the sense that your website can be accessed by anyone, anywhere, anytime. However, very few e-businesses take a global approach from the outset or even seriously consider harnessing this potential once they have […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

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