All posts for the month October, 2011

Russians Turning to Online Shopping More [re-post of article in The Moscow News]

Russians turning to online shopping more 27/10/201114:19 About Leighton Peter PrabhuI am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

The Myth of Facebook Hegemony – Social Media in Russia (Part I)

According to comScore data, Russians are the most avid social media junkies in the world. At 9.8 hours per month, they spend more than twice as much time on social media networks than the global average. Part of this can be explained by the relatively low Internet penetration in the country, which means that the […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Gartner Predicts Hyper Growth in International E-Commerce

At the recent Gartner Symposium/ITxpo in Orlando, analysts made the bold prediction that by 2013, 80% of North American and European online businesses will expand to high-growth international markets such as the BRICs, Africa, or Japan. The symposium was told that such companies are already launching website-based sales operations in new countries, as a precursor to […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

The Future of Online Retail

I was recently invited to give a guest lecture at the Higher School of Economics in Moscow, and below is a copy of my presentation. In it, I cover two emerging business models in online retail: mass customization (or co-creation) and subscription commerce. I also go through some emerging technologies and how they are being […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

E-shop ‘Til You Drop [re-post of article in Russia Profile]

E-Shop ‘Til You Drop By Svetlana Kononova Special to Russia Profile 10/10/2011 One in five Russian Internet users shops online, a recent poll conducted by the Public Opinion Research Foundation (VTsIOM) found. Most online shoppers are well-educated, well-paid and live in one of Russia’s two largest cities – Moscow or St. Petersburg. While the average […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Yandex Reports Market Share Slippage

Perhaps I was too categorical in my earlier post about Yandex’ mastery over Google in the Russian market. On 29 September the Russian search giant, while confirming its earnings outlook, also disclosed negative information about its market share trend, which slipped to 61.4% (MTD as of 26 September) from 63% in the prior month. This […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Is Facebook an Effective Advertising Platform?

I subscribe to the very insightful Arctic Startup e-mail newsletter, and a recent item caught my eye. The note is entitled “Is Facebook Advertising Getting Too Expensive For Startups?” and recounts the case of Sofanatics, a Finnish “social sports media” startup, which has abandoned advertising on Facebook, citing not only skyrocketing PPC costs, but disappointing […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

Digital October – Dan Ariely Webcast

Digital October organized an intriguing webcast last week by noted behavioural economist Dan Ariely. The talk itself, while entertaining, was a re-hash of what anyone could access from his TED address. After Dr Ariely’s webcast some Russian-based academics were invited onto the stage and attempted to continue the thread, but rather than engaging the live […]

About Leighton Peter Prabhu

I am a partner in Interstice Consulting LLP and head of the Russian office. My practice focuses on e-commerce business and marketing consulting, especially for foreign e-commerce brands entering the Russian market. I also serve as a consultant to some of the largest international portfolio investors in Russian equities (both public and private). You can find out more about my background and business interests on LinkedIn. You can also connect with me on Twitter and on Google+.

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