2014 will see the introduction of hundreds of new top level domains.\u00a0 The popularity of these new top level domains won\u2019t be apparent on release, but should be carefully followed.\u00a0 Popularity may depend on how closely the business aligns with the descriptive domain.\u00a0 Among the new domains of particular interest are: .email, .clothing, email, .graphics, .careers, .club, .uno, .ventures, .singles, .bike, .holdings, .plumbing, .guru, and .clothing.<\/p>\n
Since registration of the new domains will be made on a first-come-first-serve basis, businesses should keep a watchful eye on the developments and ensure their brands are protected as the new domains are introduced. \u00a0Protection of your brand during this expansion will require prior registration on \u00a0the Trademark Clearing House\u2019s \u2018Domains Protected Marks List\u2019.\u00a0 Once your trademark is registered any subsequent applications to register domains that are identical or that contain the trademark will not be registered.<\/p>\n
Cybersquatting has increased in frequency and breadth, costing businesses thousands of dollars every year.\u00a0 Once a domain has been recovered from a cybersquatter, the business must pay the domain in perpetuity in order to keep the domain out of the hands others, even if there is no intention to use it.\u00a0 The introduction of these new top level domains brings a renewed excitement around brands that can use them memorably, but also threatens more profound abuse, including phishing, trademark and copyright infringement, and counterfeit sales.<\/p>\n
Consider stepping up trademark enforcement and monitoring.\u00a0 Respond quickly to potential abuses and develop a \u201cwatch\u201d program.\u00a0 If you need assistance contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"
2014 will see the introduction of hundreds of new top level domains.\u00a0 The popularity of these new top level domains won\u2019t be apparent on release, but should be carefully followed.\u00a0 Popularity may depend on how closely the business aligns with the descriptive domain.\u00a0 Among the new domains of particular interest are: .email, .clothing, email, .graphics, … Continue reading Release of New Domains; Protecting your Brand in 2014<\/span>