Digital Marketing and Cross-Border E-commerce

Interstice Consulting has been active in digital marketing, web development project management, and e-commerce strategic advisory since 2000.

We tend to work with entrepreneurial companies which are established and successful, but are not experts in online or cross-border selling and are seeking an experienced and professional partner to bring focus to the digital channel.

Beyond simple execution, we work with management to formulate a strategic plan for growing online sales, which leverages our learnings from prior hands-on campaigns across sectors and geographies. We then work together to implement the strategy. We automate web analytical reporting and review progress with our clients on a weekly basis, with more in-depth quarterly and annual summaries.

Our service delivery team consists of a dedicated client manager who manages a flexible team of subject-matter experts drawn in at the appropriate stage of each client’s online business.

Given our global presence, we are also able to add value to companies seeking to sell online internationally in major markets such as the US, Europe, Asia, and Russia.

We have particular experience in the following sectors:

  • Fashion and lifestyle
  • Jewellery
  • Cosmetics and body care
  • Education and training
  • Real estate

To learn more about our track record and how we can help your online business grow, please contact us.


  • Cross-border e-commerce strategic advisory
  • Corporate and tax structuring advisory for cross-border e-commerce
  • International domain name registrations, administration, and dispute resolution
  • Data privacy compliance for cross-border online sellers
  • Localization for international markets (selecting service providers for forming local legal entities, local accounting and tax compliance, language translation, local customer service, labelling, certifications, importing and customs clearance, local payments, local warehousing and logistics)
  • International e-commerce marketplace advisory and managed listings
  • WordPress blog setup and hosting
  • E-commerce website development and system conversion (project management) for Shopify and WordPress-WooCommerce
  • Usability analysis / conversion rate optimization
  • Search engine optimization (SEO)
  • Paid marketing campaigns (PPC)
  • Email marketing
  • Content marketing
  • Social media marketing (SMM)
  • Influencer marketing
  • Facebook Messenger marketing / chatbot development